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Michael Cox


Profile of Mike Cox (Former PERFORMAX Customer)

Mike is a proven sales and marketing lead-er with over 18 years experience creating and executing sales and marketing strate-gies and driving growth in technology companies.

As Vice President of Sales, he has driven record revenue and beat company quotas by over 20%.

Some of his proudest accomplishments include:

* Team building by working well to develop people. In one case, he turned the poorest performing sales rep, whom had never previously met quota, to become the top performer and actually exceeded quota that year by 177%.

* Developing and implementing marketing programs that have yielded 3000% returns in a matter of months.

* He is in touch with what it takes to sell and has carried personal quotas for both start-up and large companies, closing sales orders from $5,000 to $2,000,000 (the later was a record for that company). He has exceeded $2.5M quotas and achieved "club" as a sales person and has established large partnership deals with fortune 50 companies.

As a founder of a technology company Mike raised over $5M in venture capital, and built and managed a repeatable sales process.

Knowing he had to structure this company for growth, it was here that Mike engaged PERFORMAX and implemented the recommended strategies that came as a result of PERFORMAX's Sales and Marketing Health Check.

 

This yielded selling a record number of product licenses the following year and increasing revenue by 80%.

Mike was so impressed with the approach and results, he joined PERFORMAX as a partner to share his experiences and knowledge to help other companies.

He has taught several times as guest lecturer at Sir Wilfred Laurier University's business program.

In personal life, Mike is an aviation enthusiast and maintains his private pilot's license.

At home, he concentrates his time on his three children and their activities, including a coach for minor soccer. He also manages to squeeze in weekly recreational hockey and run a couple half marathons each year.


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