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Profile of Brenda Erickson (Former PERFORMAX Customer)

Brenda is proven sales and marketing management leader with recent practical frontline sales management experience. She has held senior positions experience in technology companies throughout the US and Canada.

New technology is her passion. "When individuals are passionate about what they do and have the processes to support their activities, they can realize top levels of success. The Internet, social networking tech-nologies and other creative inventions are creating opportunities that will drive our future success worldwide." She uses her experience to drive growth in technology companies to facilitate optimal functioning in organizations.

After establishing the Canadian subsidiary for SAS, she repositioned the subsidiary to respond to the local market with a focused message and strategy that was so successful it was adopted as a new company initiative and used worldwide throughout the organization. Under her leadership, the team exceeded quota, established new departments to support expansion across the country, and gained distinction as the most profitable SAS subsidiary worldwide; exceeding revenue and sales expectations,

Some of Brenda's accomplishments include:

* Team building by facilitating the optimal functioning of individuals with particular focus on their strengths and on the processes that support corporate goals. Within the company, when challenged by the owner to take on the underperforming department, she did it- creating the process, motivation, and dynamics to succeed-and exceeding goals by over 200%.

* Exceeding sales targets (from $1M to $6M) for start-up, medium and large companies; closing sales orders from $5,000 to $1.4M; and grew subsidiary revenue over 100% annually for 5 years.

Brenda has been a guest lecturer for The George Washington University Organizational Management Program and has been actively coaching individuals since 1994. Her certifications include: The Center for Creative Leadership 360 Feedback Con-sultant and qualified MBTI Instructor.

She attended Duke University and UNC for her graduate education; but still says that her Psychology BA from the University of Georgia was the best preparation for man-aging people and excelling in sales. She resides in the Washington DC area.

 


     

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